Poke founder, Iain Tait was interviewed in the "Mover and Shaker" section of Boards about his move to Wieden+Kennedy as their digital ECD.
He pointed out that "in an advertising agency, the structure is there to produce advertising. In a digital agency it's there to produce things."
"Wieden is like an incubator: they'll give [small technology firms] space and resources at minimal or very low cost. In exchange they get them involved in projects, problem solving and doing workshops. I think that's something that's going to pay dividends if they do it right. Again, they're taking risks."